CultureMee have announced that they will be partnering with Hofstede Insights, one of the world’s leading culture consultancies and a global leader in research based culture management.
CultureMee is an app which solves culture shock by providing user friendly culture advice as well as practical travel advice on visas, vaccinations and plugs. The app launched in July 2017.
This strategic partnership combines Hofstede Insights’ expertise in managing the impact of culture on work life, based on the work of Professor Geert Hofstede in the field of business strategy, culture and change, and the B2C market of CultureMee which focuses on bringing culture to the travel market.
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Together, they will help people who travel to gain a better understanding of culture, and help them fully understand the culture of a country before they travel there.
Through this partnership, CultureMee has exclusivity over the display of Hofstede Insights’ Culture Compass graphs for online use in the travel industry. Hofstede Insights will also be the exclusive culture consultant partner of CultureMee. This means that the CultureMee customers now have access, through the CultureMee app, to a global network of over 90 culture consultants in 40 countries.
Dee Lee, CEO of CultureMee said “John and I have been very impressed with the Geert Hofstede model on national culture which allow our customers to easily compare their culture to the culture they’re visiting across 6 different dimensions. Ever since John was first introduced to this model, it has been an incredibly useful tool to explore cultures.
Dee added, “We feel they are a great addition to our CultureMee app and will help travellers gain a unique insight on where they are travelling to. To also have access to Hofstede Insight’s global network of culture consultants will be an excellent addition to any expats or business travellers looking to deep dive on culture.”
Egbert Schram, CEO of Hofstede Insights Group said “Being an avid traveller myself, CultureMee brings along an easy to use interface and application with tons of useful facts for lots of countries – all you need to know in one application”
To download the app, which helps to demystify culture for people who travel, visit the Google Play or Apple stores.