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Designing and making a website for your business is only half the job done. The other half applies to utilizing digital marketing to promote your business online and ensure that it gets the attention it deserves. Fortunately, in 2019, digital marketing offers numerous methods you can use to promote yourself and your business!
In this article, we are going to cover the 5 most common digital marketing methods that can be used to put your business website in front of the eyes of parties that are looking for your kind of services. Let’s start with the basics:
Search Engine Optimization can help you increase the number of visitors to your website. By using best SEO practices, your website will appear high in search results on the screens of your target audience.
Make sure that the content from your site contains the right keywords searched by your target audience. In the end, this boils down to your decision. Guys from ThriveHive said it the best: “To find keywords that can help you increase your rank, start by coming up with a list of words and phrases that you feel are most relevant to your customers and their relationship to your company. Ask yourself a few questions about the words and phrases you’ve chosen and be honest about whether they’re the best choices.” Also, use good tools for keyword research.
I personally find the definition of content marketing given by the Content Marketing Institute very clear and informative: “Content marketing is a marketing technique that leads to creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action”.
Keyword-rich informative, valuable, and consistent content marketing efforts will help you organically grow your audience thus advertising your business online in a more “natural” fashion. Remember, the goal is to educate and not to promote. Successful content marketers prefer to put this differently: “Teach! Don’t sell!”. And this is exactly what content marketing offers.
The goal is to build an audience that regularly consumes and shares your content. But, how can content marketing work if there are no sales pitch whatsoever? If you write and share useful content to your audience, you will send a clear message that you are offering your knowledge and insights on the matter for free.
How to achieve this? When creating content to advertise your business website, don’t talk about only about the things you offer and do. Instead, focus on examples – explain them the benefits of using your services.
Social Media Engagement
Social media platforms provide an opportunity for you to build your personal brand. The main goal is to utilize social media to position yourself as an expert in your niche. Before you start using social media to promote your business, make sure to update your personal profile to reflect the area of your expertise and to mention your website there! This will make it easier for people who are interested to find and learn more about your niche.
In order to increase social media engagement, you can adopt two strategies. One would be to start sharing the valuable content you have created on your official page. When doing this, make sure to answer any questions posted by your subscribers or followers. Engaging them in direct conversation is a great opportunity to help them by clearing things out. This builds trust.
The other would be to join relevant groups on social media and participate in public discussions. Try to remain as pragmatic and honest as possible. Help people by giving them information and valuable links (not only from your website, but from others too) and they will repay by following you.
At some point, you should consider using social media automation tools. These can help you streamline your social media marketing efforts. Before you dive into these, make sure to know your dos and don’ts. For instance, posting just for the sake of keeping the account active and updated is a BIG no-no.
Inbound marketing can get you far, but it takes time. After you launch your business website, you can improve your marketing results and achieve them much more quickly if you utilize the power of outbound marketing. Paid advertising is a viable way for online promotion of any business. Many business owners are regularly using it, so why shouldn’t you?!
Set your budget to pay-per-click (PPC) ads and start by making a plan. The main aspect of this plan should be the optimization of your PPC efforts so you don’t get your budget spent in under one day. Make sure not to choose wrong keywords. The AdWords Keyword Planner can help you choose the keywords that have the advantages of a commercial intent, low competition and, of course, volume. If you are not familiar with the current keywords trends, low-hanging fruit and long-tail ones are quite popular these days.
You can also use paid ad campaigns on your social media platforms. Facebook Ads have an amazing interface that helps you target specific audiences. Just make sure to choose a social media platform where most of your target audience is.
These were the most common digital marketing methods that are used for online promotion. What do you use to promote your business online?