Making Your Own Way

It’s always best to go with options in terms of SEO (Search Engine Optimization) that will return the most profit for the least investment. ROI, or Return On Investment, is a term which succinctly wraps up this concept, and is eminently applicable here. To that end, it’s possible to see some substantial returns on an investment made up chiefly of your own time.

Now, that said, if you’re going about “reinventing the wheel”, as the popular expression goes, you’re apt to waste more time than you need to trying to figure out which SEO tactics are most effective. You’ll certainly get where you need to eventually, but if you can work with a professional agency, it’s going to save you time.

Still, not everyone has that luxury. What you might do as you’re getting the ball rolling is use a few free tools to help you figure out where you stand and what actually works for you. Following are several totally free tools that can be a big help; especially for smaller businesses starting out.


Linkio is an SEO link-building facilitator that includes an anchor text generator and an anchor text categorizer for free; according to the site: “The anchor text suggestion tool gives you anchor text ideas for when you’re building a link to your site.”

You can save yourself a lot of trouble by using a service like this which helps you generate links in an effective way. Just remember that you’re likely not going to see results immediately, even if you use a professional SEO service. SEO takes a little bit of time, as it requires sustained visibility. Accordingly, continuous SEO output is recommendable. Here isa list of actionable SEO tips worth considering.

Google Analytics

Google Analytics is free, and all you’ve got to do is plug-in your information to see some actionable numbers regarding your online SEO-presence. Certainly it is Google, and there are businesses who take issue with this fact; but if Google has something you can use, for a time, using it can be appropriate.

When you get large enough to conduct statistical analyses of operations on your own, then you can retain proprietary data without letting Google have it, and still see the success you seek. But at the beginning this may be a luxury of greater cost than your burgeoning operation’s ability to sustain; so it makes sense to exploit free resources like Google’s as you can initially.

Moz Local Listing Score

Certainly trends come and go online. One that is definitely considerable is Moz, which uses a number of factors to rank the veracity and professionalism which under gird a site. Much of their ranking has to do with online visibility in terms of SEO. That is to say: exceptionally professional sites may have a low ranking because they aren’t as established.

Go online and run a few sites through their free ranking program to get an idea what is professionally defined in terms of Moz. Keep in mind there are sometimes political variables which can increase or decrease ranking. Understanding Moz can help keep you from getting incidentally spiked in the rankings for one obscure reason or another.

The Most For The Least

You want to buy low and sell high. You want to invest little, and reap much. You’re trying to get a digital mustard tree out of a mustard seed of investment—and with the web, this is entirely possible. Figure out where you are, what you need, and where you’re headed. Once you’ve got your forward direction ironed out, you can better know which tools to use.

There are many free solutions out there, and certainly going the professional route may save you time, decreasing opportunity cost and expanding productivity. The right balance will ultimately be idiosyncratic to your business. That said, with the right tools, you’re more apt to get there in a timely manner.

Written by Ashley Lipman of Outreach Mama
Prepared and edited by Andrew Carroll, Journalism MA in DIT.

Andrew Carroll, a renowned Data Analytics has  expressed some vital points for FREE 'SEO' in Irish Tech News on April3,2018. Please find below…
Read More

Website Designing -1

 Important Rules in Website Design

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.




 Important Rules in Website Design When it comes to your website, extra attention should be paid to every minute detail to make sure…
Read More

Bridging The Gender Gap

Click Here!

The gender imbalance within the tech industry is a continued challenge to overcome and in an effort to effect change, Dublin Tech Summit are proud to announce that since DTS ’17, their Women in Tech initiative has grown massively and is a major part of this years event.
Dublin Tech Summit as an ever-growing technology event and platform, recognises the importance of not only promoting female tech leaders achievements, but also the urgency to continuously support women in tech from day one of their careers. Recognising and celebrating Ireland’s Female Tech Leaders is an important action in working towards closing the gender gap within technology sectors.

In order to celebrate & promote this initiative, Dublin Tech Summit have committed to offering discounted tickets to women working in tech, anywhere in the world. DTS feel this is our way of reflecting the salary discrepancies in the Irish market and our Women in Tech Awards will showcase the incredible work being done by women in tech across the island of Ireland.  

DTS strive to create a gender balanced event. Last year’s attendee gender breakdown was 49% female which is more than double the ratio of other major tech conferences. This approach also feeds into the speaker selection process as DTS have nearly 45% female speakers.

As part of this initiative, Dublin Tech Summit have  teamed up with Girls in Tech and Harvey Nash to bring you a brand new form of mentorship with a joint programme, Stepping Up. DTS are very excited to be working with both Girls in Tech and Harvey Nash on this initiative and hope to support bridging the gender gap in the workplace through the Stepping Up programme, regardless of career stage, age or gender.

Courtesy : Irish Tech News

April 5,2018  can be proclaimed as the gender biased Awareness day. In Goa,India Abby Award Fest 2018, organised on April5, 2018, considered as…
Read More